Sales and Negotiation Tactics - Maximizing Your Revenue Potential

In today's competitive, complex, and rapidly changing environment, it is imperative for every organization to be effective in building revenue. Just simply working harder does not necessarily mean being more successful. It's about making an impactful initial impression, analyzing needs, problem solving, closing the sale and maintaining the relationship. In addition to this, how the negotiation is handled will determine how profitable that sale will be.

This workshop focuses on understanding the sales cycle and how customers really make their buying decision, as well as the fundamental principles of business that every sales person must know. We also discuss how to develop a more structured sales and negotiation approach and enable each participant to quickly master the skills, techniques and approaches that will enhance sales performance and ultimately increase revenue.

  • Topics covered include:
    • Becoming a niche specialist and understanding your competition
    • Understanding the sales cycle of your customers
    • Qualifying your clients' needs properly
    • Creating an impactful sales dialogue that differentiates you from your competition
    • Dealing with initial customer resistance
    • Differing pricing strategies and the importance it has on your positioning within the marketplace
    • Why clients want to negotiate
    • Identifying tactics our customers use and how to counteract

  • Length: 2 days
  • Target Audience: Anyone involved in internal or external sales